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Book Name: Consumer Behavior Buying, Having, and Being
Edition : 12 edition
Author name: Michael R. Solomon
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Book Name: Advertising and Promotion An Integrated Marketing Communications Perspective
Edition Number: 12th Edition
Author Name: Belch and Michael Belch
The Number of Chapters: 22
File Type: Word
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Book Name: Advertising and Integrated Brand Promotion
Edition : 8th Edition
Author name : Thomas O’Guinn, Chris Allen, Angeline Close Scheinbaum, Richard J. Semenik
18 chapters
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