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Book Name: Consumer Behavior Buying, Having, and Being
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Book Name: Basic Marketing Research
Edition : 9th Edition
Author name : Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill
20 of chapter

Book Name: Advertising and Integrated Brand Promotion
Edition : 8th Edition
Author name : Thomas O’Guinn, Chris Allen, Angeline Close Scheinbaum, Richard J. Semenik
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